Adidas x Stella Mcartney

Adidas x Stella McCartney Campaign Content & Social Strategy Lead Tabitha led the social campaign for the launch of the adidas x Stella McCartney tennis collection, delivering a high-impact, fashion-led rollout for one of the world’s most established sportswear brands. Operating at the intersection of sport, luxury fashion, and performance, she was responsible for driving the creative content strategy and end-to-end social execution of the campaign. Her role included leading the creative direction and overseeing content creation to ensure the collection was presented through a refined, editorial lens across social platforms. Tabitha also managed the posting strategy and campaign rollout, contributing to a highly successful launch that generated millions of views and engagement. This campaign underscores her ability to lead premium, global collaborations and translate fashion-forward concepts into commercially effective social campaigns.