WTA Rebrand x This Is Not A Tennis Court

WTA Women’s Tennis Association 2025 Rebrand Marketing & Creative Leadership Tabitha led the marketing strategy and social media rollout for the WTA’s 2025 rebrand, guiding campaign direction to ensure it resonated with modern audiences. She developed strategic approaches across platforms to maximise brand visibility and engagement, supporting the launch of the new WTA logo, a sleek wordmark designed to unify the tour’s events and redefine tennis visuals. Her work helped shift the WTA’s presentation from casual interest to cultivating passionate, engaged fandom, making women’s tennis more accessible and compelling for both loyal fans and new audiences alike.