WTA Rebrand

WTA Women’s Tennis Association 2025 Rebrand Marketing & Creative Collaboration Tabitha contributed to the WTA’s 2025 rebrand, collaborating on production and advising on key concepts to ensure the campaign resonated with modern audiences. Focused on maximizing brand visibility, she helped shape marketing approaches that supported the launch of the new WTA logo, a sleek wordmark designed to unify the tour’s events and break from traditional tennis visuals. This project highlights Tabitha’s ability to combine creative insight and strategic thinking on high-profile, global sporting campaigns.